Cingular changes its name to at&t. This means that to have an iPhone you no longer need to be a cingular customer, but an at&t customer. Which is the same thing because it’s only a name change, but it’s supposed to inspire confidence, because really as the video explains cingular customers have been at&t customers all along. If this happened in the streets you’d call it a three-card monte or “find the red lady” and it would be highly illegal; however since it happens at the corporate level it’s called business.
Bits and rants from Tony Emond